Sweeeeet! Baskin-Robbins the world's largest ice cream shop chain, is breaking in the summer with a selection of new and refreshing frozen treatments at the Animated Surprise Action-Surfing Comedy of Sony Pictures Animation, in the cinema on June 8, 2007. Baskin-Robbins is presenting seven frozen eye-catching fake treatments to make ice cream lovers prepared for the summer. Baskin-Robbins is also making a splash from the Pacific Ocean in the Atlantic Ocean with a mobile tour and instant waves winning game.
Baskin-Robbins is creating an excitement wave this summer with its fresh taste of Surf's Up, Penguin Swirl and Splish Splash (TM) tubes. Ice-lovers will go wild for the unique colors of flavors, as the black ice cream and blue-blooded hunters tongue the black blue penguin and the ocean within the first lick. In addition, consumers can relax with one of the Baskin-Robbins refreshing new Fruit Blast Smoothies, a combination of real and non-frozen yogurt fat, available in a variety of new and exotic fruit tastes like Berry Pomegranate pomegranates.
"Baskin-Robbins is turning to the roots of California to bring summer fun to its customers," said Scott Colwell, vice president of Baskin-Robbins marketing. "We are excited to start our mobile tour and help ice-cream enthusiasts to sweeten their day with our refreshing refreshing treatments."
Shijon Surf's Ice Cream Treats
This summer Baskin-Robbins invites dudes and dudets to dive in the summer with some unheard of cold icy treatments. Baskin-Robbins Surf Up ice cream and frozen treatments are available at nationwide participating stores right up until August 19, 2007, while the latest supplies. : A Mixed Black and White Berry Whirlpool : A refreshing blend of Blueberry Swirled Red Silk Sherbet. Real Fruit blended with frozen non-fat yogurt breaks a smooth and enjoyable aroma. True fruit mixed with ice, explodes a balmy and intense refreshing taste. A frozen penguin on a palm tree is a refreshing change in Baskin-Robbins a single spoon of ice cream in a sugar cone.
o Surf Up Sundae : Try the heat with a tropical treatment! Many Berry Strawberry, World Class® Chocolate and Nutty Ice Cream with Ice Cream Heads with pineapple and particle cleavage, top with cream, half banana and a Surf Up Chocolate.
o Surf Up Ice Cream Cake : A full-size cake turned into a beach scene, complete with Cody and Tank riding on the wave. Available in Baskin-Robbins, a new cream of Fudge Crunch, a layer of candy crunchies and chocolate between two layers of ice cream.
Baskin-Robbins is heading to cities across the country this summer with Surf's Up Tour. The mobile car, modified with colorful photos of Surfing Up characters Cody, Lani and Chicken Joe, will offer consumers the chance to enjoy the ice-cream of Baskin-Robbins, play the new Surf & 39; s Up from Ubisoft and get treatments and sweet deals. The mobile tour will hit the road on June 1, 2007, starting in Los Angeles and New York and stopping in 31 cities including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast tour will end in Dallas on July 16, 2007, and the western coast tour will end in Fresno, California on July 31, 2007.
Capture a Wave and Win
To create a more event great spraying this summer, Baskin-Robbins has created the Big Wave Instant Win game online. Competitors can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to see scenes from Surf Up and see if Cody Maverick successfully passes the wave. When Cody hangs ten, the winner wins! If Cody wipes out, customers receive a coupon for Fruit Blast Smoothies and may return again the next day for a chance to win. Customers can play every day until July 31, 2007 for a chance to win the Baskin-Robbins coupons and many exciting awards including: Two Inclusive Trips for Four in Jamaica
A Fourth Trip to Hilton Hawaiian Village in Honolulu  Baskin-Robbins Deals for One Year
Surf Up Video Games, DVD's and More! site offers even more Surfing inspired entertainment including Gnarly Name Generator, downloadable Surf Backup Wallpaper, screen saver, buddy icons, a mini Surf Up video version game from Ubisoft and more.
Baskin-Robbins has created more than 1,000 ice cream flavors over the last 61 years, much inspired by patterns, people, timely events and pop culture trends. Baskin-Robbins continues to be the leader in ice cream innovation by constantly introducing new ice cream flavors to the vast library of flavors. Baskin-Robbins, the world's largest ice cream shop chain, creates high quality innovative ice cream, frozen specialty desserts and drinks in more than 5,600 retail outlets across the globe. Baskin-Robbins was founded by two ice enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the family of Dunkin & Brands, Inc. For further information, visit http://www.baskinrobbins.com Surf Up (Surf Up) is an animated action-action comedy that delves behind the high-tech octane scenes of competitive surfing. Rockybird teenage movie film Cody Maverick (Shia LaBeouf), a upcoming and upcoming surfer, as he embarks on his first pro race. Following a camera crew to document his experiences, Cody leaves his home and family in Shiverpool, Antarctica, to travel to Pen Gu Island for Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), a well-known promoter of Reggie Belafonte (James Woods), talent talent for Mikey Abromowitz (Mario Cantone) and Lani Aliikai (Zooey Deschanel), all who know Cody & # 39; s passion for surfing, even if it is sometimes wrong. Cody believes the winnings will bring him the admiration and respect he desires, but when he suddenly comes face to face with an old washed surfer (Jeff Bridges), Cody begins to find his way and finds that a winner true is not always the one coming to the beginning. About Columbia Pictures:
Columbia Pictures, part of the Columbia TriStar Motion Picture group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Sony Corporation based in Tokyo. Global SPE operations include film production and distribution; production and distribution of television; creation and dissemination of digital content; channel investments around the world; buying and distributing home entertainment; operation of study facilities; development of new entertainment products, services and technologies; and the distribution of entertainment filmed in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com
About Sony Pictures Animation:
Sony Pictures Animation was created in May 2002 to enable Sony Pictures Entertainment to impress the imagination of the creative community, develop characters and stories that are best achieved through digital production and bring fun to viewers of all ages on the screen . The first Open Season film was released in September 2006. Currently, Sony Pictures Animation is in production at Surf Up (due to the cinema on June 8, 2007) and the top of the meatballs ( spring 2009).
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